Brad Pitt faces 16 dog housemates in new De’Longhi advert

Spike Jonze puts dogs in charge of Brad Pitt’s coffee routine. Here is the official film, who made it and why its fictional household works.

Edited by Scoop · 3 minute read · 9 September 2026

Brad Pitt wants a quiet coffee. His 16 canine housemates have other priorities. De’Longhi’s new advert, released on its official YouTube channel on 8 September and attracting fresh coverage on 9 September, gives the actor a household in which the dogs have the upper hand.

The brand credits director Spike Jonze and creative agency LOLA Madrid. Its description presents the animals as judgemental roommates interrupting Pitt’s search for his preferred hot or cold drink. The dogs are central to the premise, rather than a fleeting celebrity accessory.

For anyone encountering a short clip, the full version supplies the context: this is a scripted coffee commercial. It is not an announcement that Pitt has adopted 16 pets. The pleasure is in the reversal of authority, with a famous human having to negotiate an ordinary morning.

Where to watch the full advert

De’Longhi Global’s official director’s cut runs for one minute and 46 seconds. The upload identifies Pitt, Jonze and the 16 dogs in its title, and names the Magnifica Duo coffee machine in the description.

That original link is the clearest starting point if a repost has left you wondering whether the clip belongs to a film, a sketch or an advertising campaign. It also keeps the commercial setting visible: the household is built around a product promotion.

The dogs get the last word

Tim Nudd’s Ad Age report, published in Portuguese by Meio & Mensagem on 9 September, describes the dogs interrupting breakfast with complaints about sleeping late, dirty dishes and clothing. The report credits LOLA Madrid with creating the campaign. The linked report is in Portuguese; the official video provides the original campaign alongside it.

Those are recognisably human housemate grievances handed to animals. That switch does more work than simply placing a dog beside a celebrity: the pets acquire opinions about how the home should run, and the person must respond.

The joke does not require viewers to imagine that dogs actually think in complete sentences. It asks them to recognise the familiar feeling that a household’s smallest resident somehow has the largest say.

What is new, and what the numbers show

The official upload is dated 8 September 2026. The Guardian also covered the advert on 9 September, putting the dog-led campaign before a UK culture readership.

At our check on the evening of 9 September, the official video displayed 18,518 views. That is a snapshot of one upload, not a total for the campaign or evidence that searches are surging. Copies and clips elsewhere may have different audiences.

The useful distinction is between a new release gaining coverage and a claim of universal popularity. You can enjoy the former without needing the latter.

A fictional household, with real credits

De’Longhi’s description calls the dogs Pitt’s new roommates as part of the campaign premise. It does not establish who owns the animals, identify every dog or explain how the production was organised. Those details should not be filled in from a caption or a guess about a breed.

The campaign’s credited cast and makers are clear; the imagined domestic arrangement is the entertainment. Watch it as a miniature housemate comedy and the balance of power is easy to follow. The human has the coffee machine. The dogs appear to have the casting vote.

Sources and update record

Published 9 September 2026. Official upload, description and displayed view count checked that evening, alongside dated campaign coverage. View counts change. Illustration is conceptual and does not depict the advert’s actual dogs.